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Rewriting History?


Why did Our Lady of Introspection just add four posts to her site that have been backdated to January 12? The thing is, we’ve been following Bunny-in-Chief’s logs, and they weren’t there before. So she wants to share the Trio’s trip to Zappos? Why not post it as new? Something smells fishy…And Zappos, oh Zappos. A company we actually like, getting into bed with the Trio of Banality? How can we warn you that this will not pay off?

Here they are, for your pleasure:

January 12 – 9:20am

Zappos has shelves and shelves of inspirational, self-help and business development books (my favorite combo!) which they give away for free to visitors. I lugged about 50 pounds of books back home to NY, and yes, “First, Break All The Rules!” was one of them. Although I’m pretty sure I’ve mastered that step. har.

Speaking of books, get ready! We’re going to launch the NonSociety Book of Whenever The Hell We Feel Like It Club starting in February after Fashion Week, when Version 1.5 is up and running.

January 12 – 10:34am

Hula-hooping it up at Zappos. The young woman who gave us our tour told me that she was actually asked to hula-hoop during her employment interview. Now THAT’S the kind of company I want to work for!!!

January 12 – 11:05am

NonSociety at Zappos, the single kindest and most enthusiastic company I’ve ever had the pleasure of visiting. I’ll tell you more about them tomorrow, but suffice it to say: WOW. Just, WOW.

RB: Mary, Jan 14, 11:20am


The Handmaiden of Passive Aggression posted an interesting note this morning defending her promotion of the Yummy Tummie. Everything about the post reveals how little the NS trio know about actual journalism. But here’s what really pisses us off:

Surely you know when magazines suggest products they only do so for the advertising dollars. Do you write angry notes to them when you purchase their “recommendations?”

Surely we don’t, Mary. Some of us are REAL journalists who have REAL integrity. What we’d like to know is what expertise or qualifications allows you to make such comments–and, for that matter, on anything you talk about? Nutrition? Ish, please. Fashion? Don’t even get us started. The idea that Mary is qualified as a stylist or “style expert” is a big joke.

Read on for the whole post:


As you know, we taped a TMI episode where I suggested Yummie Tummie as a method to smooth out your curves. Some of you purchased the $72 product, some of you didn’t.

Those of you who did buy the tank and are unhappy with its effects seem to be pretty upset with me. Hmmmm….

I should have explained this a while ago, so let me tell you now how my product endorsement works:

1. I buy something new or PR reps send me their products/clothes for free.
2. I try them. Sometimes I have my friends test them too.
3. I tell you what I honestly think in a blog post or mention it on TMI if relevant to my topic.
4. At no point does money exchange hands (If it does, I’ll let you know. Look out for the word “sponsor”).

I cannot pay rent or any sort of bills with these reviews. They are just a resource for you.

We are all different sizes and shapes with different chemical make ups so products that work for me, might not be the best for you. All I can offer is a genuine opinion about my experience, how I think it would add value to your life, and any issues I might have with it.

Surely you know when magazines suggest products they only do so for the advertising dollars. Do you write angry notes to them when you purchase their “recommendations?”

Because I have bags full of products, I usually only write about things I LOVE or HATE. Middle of the road stuff I only take the time to talk about if I feel like people use it and maybe shouldn’t.

A quick note on SPONSORS: NonSociety doesn’t team up with sponsors we don’t genuinely like. We would look like assholes if we shilled products that suck. You can’t think we really do that? There are too many things we love to promote stuff we don’t believe in.

AND FINALLY, if you have a problem with Yummie Tummie, tell them. They are really nice people, and I’m sure will let you send back the product. I can’t make a promise, but if you’re upset enough to post on QOD, then I believe it’s worth the 10 minutes to let them know your grievance.

I hope this clarifies some issues for you. Should you have any other questions, you know where to find me.

Like Readers, Like Lifecasters


Here is what commenter Carly has to say about the onslaught of vitriol against NonSociety:

Oh lordy people, why so critical?!?! I wanna see you do what the girls do day to day and still manage to pump out great material. If you dont like what they do why in the hell do you put yourself through the agony of coming to the site – I just don’t get it?! And did you ever think that the reason they blogged about kodak is because they sponsored the girls to go to vegas and cover CES. Oy Vey… you people are just too much!

We…we have no words. Will someone please explain to Carly the 4390689406 things wrong with her statement?

RB: Julia, Jan 14, 1:44am


This business stuff is hard work, says Our Lady of Introspection. The Trio of Banality cannot just “lifecast” all the time–there is important Business Development to be done! Here’s our question: NonSociety’s Alexa rank is 55,525. That’s it.

So tell us more about those ad sales packages, huh?

Here is what Our Lady has to say about it all:

Please keep in mind

I’ll tell you, one of the hardest things about what we’re doing here at NonSociety is balancing the back end work (design, web development, production meetings, editing, ad sales, biz dev) with the front end content, which you read here.

Ideally, we could just work on our lifecasts – but we’re a small business, and when we don’t publish, it isn’t that we’re not doing anything – it’s that we’re doing what it takes to keep this site running.

So if I post a lot of photos, many times it’s because I find it a hell of a lot easier to post a photo than a detailed explanation of the ad-sales package we just pitched, or production meeting we’re having, or two hour web development conference call we just finished. Plus, there are certain things we just can’t say on here, no matter how much we’d like to! Many of our deals are confidential, and the hours we spend negotiating them can’t ever be shared. I’m sorry.

We’ve been working on NonSociety version 1.5 for the past six months, sending designs back and forth with our designer Shane (we went through about 15 iterations, no joke), weekly meetings with our incredible web team, testing the site in dev, making changes, and generally trying to come up with solutions for the myriad problems one runs into with any sort of undertaking (the things that you think should be easy are hard & expensive, the things that you think should be hard & expensive are hard & expensive).

We’ve been working on our ad-sales and sponsors for the past four months – everything from putting together the demographics of who reads this site, to going through ten – yes, TEN – different permutations of our ad-sales deck and corresponding presentation to taking dozens of meetings with marketing executives to putting together packages for our sponsors. Magazines with circulations less than ours (if you could call our numbers – over 700,000 unique views/month and almost a million pageviews/month – “circulation”) have entire ad-sales teams doing what we do as their FULL TIME job.

Not to mention that every TMIweekly show we do has to be produced – and we’re not only the hosts, but also the producers. Ask any tv producer for any show how long it takes them to conceptualize, produce, shoot & edit a three minute segment! You’d be shocked (and maybe even appalled) at the time investment. One of my goals for the next few months is put together a “Day in the Life of” video so you can see what the producers I’ve worked with for years at CNN, Fox, MSNBC, Vh1 have to do – you’ll never watch television the same way again. It’s not a surprise that many look frazzled/overworked/exhausted constantly. They work their asses off and get very little credit for what they do. Not to mention, the better the production, the better the on-air talent looks – not the producers! Great. With TMIweekly, we work in conjunction with Next New Networks, but co-production entails a lot of time: we’re responsible for everything from the content to the wardrobe to watching the raw footage and sending in notes to working with our sponsors there (like Degree in December). All this on a budget the size of FoxNews’ weekly hairspray allowance.

Add that on to writing my Time Out column (which requires meetings with my editor, interviews, plus usually a photoshoot, which I produce – and btw, if you don’t think producing photoshoots is any work, please talk with any photographer or art director), the speaking engagements I do, the PR and interviews, the tv segments (I still film them, about twice a week. I have one tomorrow, actually), and the extraneous writing (I’m contracted to write an introduction for a book that was due a week ago, I do various mag pieces, like the Cosmo article last month, which required at least three edits), plus covering at least one major event a month (like CES, or Fashion Week, which I cover for Time Out New York, and which we’ve been planning since last November), and, yes, responding to my 5,312 (that’s the EXACT number in my inbox at this current moment) reader emails … well. It’s a miracle I EVER post on this lifecast.

I don’t know how much you know about the internal workings of magazines, but most publications our size (with the number of readers we have, that is) have staffs of 40-50 or more. Seriously. I knew little of marketing until a year ago. I knew nothing about ad-sales until six months ago. I didn’t know about decks or demographics or sponsorship packages. Like most writers, I was happily ignorant of the whole “how does my publication actually MAKE MONEY off this crap I type late at night” part.

And although I had programmed my own website (in HTML, don’t get overexcited) when I was a freshman in college, this entire year has been a huge crash course in the realities of web development. I remember having absolutely no tolerance for any problems with websites I visited. In fact, when Jakob and I started dating, he would ask me for feedback on Vimeo, and I used to draw up long lists of detailed fixes and then get pissed when they weren’t implemented immediately. Oh, HAHAHAHAHAHAHA (ironic laughter). I was sweetly, but idiotically naive. I could write an entire essay on how my eyes have been opened, but I’ll sum it up like this: designing a navigable website isn’t always as quick ‘n easy as you would like/hope/expect. That’s just the way things are! Nothing to cry about, but you stop being a perfectionist REAL fast. Not to mention, magazines (and other websites) also have huge design teams whose entire job is to think about how the site looks and feels and reads and functions. We just have us.

That, of course, is what startups are all about. The whole, “if you want it done, you gotta do it yourself” mentality isn’t a bad one to adopt, especially if you want to learn, and learn fast. Startups are all about learning on the job, and that’s what Meghan, Mary, Megan and I have done in the last year. Whenever we think back to our very first brainstorming sessions, back in March of last year, we can’t stop laughing, because we clearly had no clue what we were getting ourselves into. Of course! How could we?? Every entrepreneur says that – but they also say what I’m about to say next: I’ve never been more proud of any year of my life, ever. We’ve worked our asses off, and learned a LOT.

And I’m sorry that much of that hasn’t been recorded on this lifecast. Mostly that’s just due to sheer time constraints – I only have so much of it. I can’t tell you how many times I’ve felt totally and utterly overwhelmed in the last year and thought, “WHY CAN’T I JUST SIT HERE AND JUST WRITE, DAMNIT?!?!” But that, alas, is not how one runs a business.

We’re going to try to include more of this part of our lives in the future. Maybe not today, and maybe not next week, but we’ll figure it out.

Until then, thanks for learning alongside of us, and understanding that we’re trying to balance a lot right now. We are incredibly blessed to have you as readers, and don’t think we don’t know it.

RB: Julia, Jan 14, 1:02am


This is a somber moment. We should not mock or make fun. Today, Julia shares her ramblings from her college days, when she was suffering from the b-word. Here is what she tells us: