Ads for cheap minute rice adorn Jordo’s IG story feed. Delicious! But it gets better … and weirder.
This is Sweet Bu: a shoebox-sized candy shop tucked into a corner of Trancas County Market, within throwing distance of Malibu Beach. It’s maybe 200 square feet, but you can easily lose an hour in there, as I did yesterday when I stopped in in search of some gummy sushi (yes) for my daughter’s fifth birthday.
The shop is a full-on Wonka paradise, packed from floor to ceiling with everything from sweet retro favorites (Bubble Tape! Abba Zabba!) to candy-themed toys and gifts to bespoke, surfboard-shaped dog biscuits packed into mason jars and tied with jaunty ribbons (this is Malibu, remember). In the weeks before she opened the doors last year, the owner, Melissa Smith, took her two children around to local antique shops, stocking up on vintage signs and old-school gumball machines to give the store the vibe of the beloved neighborhood hangout that it’s since become.
Let me be clear: If I were to walk into a candy store and see that they were selling a signature perfume oil, I would not expect it to be good. I would expect it to smell like a perfume I would have geeked out over at Rite Aid in 1989 because it was packaged in a plastic glitter heart and dispensed with, like, a bubble wand.
But this oil smells like summer in a bottle. Like sand, and sunscreen, with the lightest hint of coconut and vanilla – and it’s only $25. Oh!
The gushy post is accompanied by several fauxtos. In the comments we learn more about the shoppe’s owner:
Oh, Jordo. You ARE creepy.
Update: The Malibu goddess experiences a startling revelation: SHE’S THE PROBLEM!
i’ve been thinking a lot about chaos lately. and what i’ve started to realize over the past few weeks, as i’ve made a conscious effort to slow. the f. down and feel the odd feeling or two (ughh) is that so much of the chaos i thought i was just being *subjected* to – because of circumstances or luck or other people’s choices (!) or what have you – was, in fact, created. by me.
i’ve spent the past year (decade? lifetime?) trying to distrac myself from what’s right there in front of me, because i was scared i wouldn’t like what i saw if i took a good, hard, unfiltered look in the mirror. i think – sorry, i know – that it’s time to start paying attention. for better or for worse. as they say.
This well-timed confession, namely that Jordo needs to pay more attention to ME ME ME, is accompanied not by an ad for frozen pizza but by this glamour shot:
Absolute love, truth, grace and beauty is alive within you and always has been.
I too have endured much of the same chaos as the years passed on by, and these days I’ve chosen the art of living in gratitude even through the toughest of tough times.
The way you write with such fluidity and ease and truth is your gift of grace that inspires this world and will continue to inspire for all the days of your life and the lives of others far beyond this realm.
Your legacy of love won’t ever fail you because you’re strength, courage and bravery incarnate. Keep on sharing your truths because it will only keep on inspiring and opening the hearts of those who need it most and even others who are yet to realize how precious this lifetime lived and learned by heart is the greatest gift of all.
So much glorious love to you and all that you do, feel and share…beautiful woman x
Adult-adulting is both brutal and awesome. 💕
Jordo had an encounter with brutality just a few weeks back, didn’t she, Francesca?