I am having a hard time understanding how this advice about being much smarter/more conservative about your conduct than she was when trying to establish a personal brand, given in a “poor me/it’s sexism!!!” interview to a Forbes blog, makes any sense following her most recent TMS column in which she basically exonerates some stupid young asshole in a made-up question for putting her job on the line by apparently being too stunned to comprehend the difference between college life and professional employment. There are no rules for social media, bunnies! And I say that because I was just as stupid as that young college student whose existence I made up!!! (EDS: And she still is). But it’s OK; all youngsters are dumb!!! Cut us some slack!
And yet, in the Forbes piece, there’s this: “Your reputation is the most valuable currency you have.” She’s very clearly expressing regret for most of the stupid shit she did when younger and urging youngsters not to do the same if they don’t want the behavior to haunt them for years to come. So why wasn’t that her advice to the made-up TMS questioner? Pull that idiot aside and warn her that her ass will be on the line and her professional reputation in shreds if she doesn’t grow the fuck up and appreciate the difference between college life and the working world?
I won’t cut and paste the whole thing — click on the link above — but hey, Maureen, thanks for the traffic and what the fuck does Donkey even mean here?
“No one with a strong personal brand gets there by just seeing what happens naturally – Kate Middleton comes to mind. A strong personal brand takes discipline, confidence, consistency and a clear sense of what you’d like to achieve.”
Is she saying Waity’s “personal brand” was that of a patient, serene woman who waited a decade for her man because she had her eye on the prize? Didn’t Kate Middleton in fact have to sit around and see what was going to happen naturally? What? Is she talking about? Or was it just an excuse to insert her lesbian crush into an interview?
Also, the notion that the reaction to her is sexist really is beyond the pale. Hey, Donk, none of those guys you listed have thousands upon thousands of photos of themselves all over the Internet, many of them from ridiculous fauxto shoots they themselves commissioned. None of them routinely sent tips to Gawker and the New York Post about their dating lives, I am pretty sure. None of them harassed exes and their girlfriends. The list goes on and on, but you get the gist.
To paraphrase Julia’s Publicist, the rules for social media or establishing a “personal brand” — as stupid a concept as that is — are the same as they are in the real world: Don’t be an asshole.