Looks like we have a strategy change. Since Julia is finding it nearly impossible to find employ on television screens, she has decided to switch gears. Since she can’t find a job being on our televisions, she is braying into her echo chamber that she is certainly qualified and knowledgeble enough to dictate what should be on our screens.
TV execs who don’t do case studies on iCarly, the highest rated cable show in history, are making a huge mistake. http://bit.ly/cvHlvq
What do you notice about this?
iCarly got 11 million viewers. Eleven. Million. Viewers.
And if you look at the rest of the list, you’ll see the show appears THREE OTHER TIMES on the Most Viewed cable shows of the week. iCarly has been called the American Idol of cable, but I don’t think that’s why it’s noteworthy. It’s the subject matter – a show about a girl who produces a videoblog with her brother and her best friend – which stands out as one of the only narratives on television which portrays accurately the way youth really interact with technology.
Plus, the iCarly website – unlike nearly EVERY OTHER pointless tv show microsite, which rarely do anything to add to the value of the show – actually contains content. Real content. Different content. Interactive, short-form content. Which feeds back into the show. Which feeds back into the website. It’s a lovely cycle for Nickelodeon, and inexplicably one which other networks haven’t emulated, to the detriment of their own bottom lines.
It’s so obvious that someone talked to her about this topic early today and she is now regurgitating whatever she heard that she perceived as intelligence. It’s also obvious that instead of Carrie Bradshaw, Julia will now fancy herself as a real-life iCarly, whoever that is — really, what is an iCarly? — because she shifts paradigms with her blerg. Think about it, her content feeds into RBNS which feeds right back into her online donkey pen.
She shouldn’t be criticizing television’s inability to make money, since, she has admitted herself that NonSociety has gone from a actual business (haha!) to something along the Sweet Valley High of blogs.
Also? Hasn’t she been doing her taxes for, like, a month now? How is she still not done?
Walking home from The NY Times on 42nd & 8th, I realize I’m going to spend the rest of the day frantically doing my taxes. Lame.com.
Also, also? Get a therapist, asshole.