From her Facebook. The Fans in the -stans simply needed to see this, darlings! It’s ground-breaking!
An exclusive [EDS: LULZ] interview for The Observer’s Beta Beat I did back in May … that never ran. Thank God for Facebook!
1) First, can you describe Miss Advised?
Miss Advised follows three (single!) dating experts – Amy, a matchmaker in New York – Emily, a sex radio show host in San Francisco – and me, a dating columnist for ELLE.com in LA – as we navigate the line between our personal and professional lives. It’s pretty much: what are the real ramifications of making your work life all about dating, sex and relationships? And let me tell you from ten years of experience: there are serious consequences Carrie Bradshaw never bothered to mention.
2) Was it always your intention to be a reality star, or was it just something that happened?
Hmm … well, a little of both, I think. I always wanted to HOST a tv show … not necessarily film one about my life, so I did a series of pilots – one for E! (as a news host), one for Oxygen (where I a judge for a style competition), two others for BRAVO (on a late night talk show panel) before this one stuck. I was initially ambivalent about the show, to be honest. I felt like I had gone through the ringer in New York, and I wasn’t sure I wanted to go down that route nationally. But I also wanted to … well, I wanted to finish what I started, so to speak. And it was quite an experience. I think people have no clue how emotionally disruptive inviting cameras into your life – even if you’re already quite open!! – can be.
3) You’ve been talking a lot on Twitter about investing. Do you have any plans to invest in startups, or have you invested in any already?
I have equity in a few startups – at least one, About.me, already had a profitable exit – and that’s certainly something I’d like to move into in the coming years. I loved writing my nationally syndicated technology and social media column through the Tribune Media Services all last year, mostly because I had the excuse to learn about innovative new startups. One of my dreams is to become involved with an incubator and help young women realize their dreams of entrepreneurship. I even bought the URL xxcombinator.com (a play off of Paul Graham’s Y Combinator). I just wish I had focused on entrepreneurship in college, instead of focusing on boys, honestly.
4) I saw on Facebook that you said all the Miss Advised press made you ‘want to vomit.’ Why did you decide to do the show?
No, you misunderstood – it wasn’t that the Miss Advised press made me want to vomit. It’s that I was so nervous about the show FINALLY coming out … finally being real … I felt nauseous. We’ve been working on it since the original casting tape in October of 2010, the pilot in January of 2011, it was picked up in April of 2011 and we went into pre-production in August of 2011. Plus, this was something like my eighth pilot. My third alone for BRAVO! There’s just so much anticipation.
5) Why aren’t you doing Silicon Valley? Is it because you and Randi had a falling out?
Absolutely not! We are just as close as ever, we just didn’t throw our joint birthday party together this year because of logistical complications, and people read into that something they shouldn’t have. I adore Randi and I’m so proud of her – but she signed on with the Silicon Valley show almost a year after I signed my deal with Miss Advised – it wasn’t like I had a choice between the two shows. I think it’s going to be an absolutely brilliant series, though – I can’t wait to watch it!!
6) You haven’t posted on Nonsociety in awhile– do you have any plans to shut it down?
I couldn’t post for the duration of filming, for obvious reasons, but yes, I do think the era of NonSociety has come to an end. I’m proud of what we accomplished – we were one of the first sites to do lifecasting in real time, we did some really revolutionary deals with advertisers like Cisco, Kodak, Axe, Degree, and other lifestyle brands, we brought in almost half a million throughout the duration of the site, but I think my partners and I are finally ready to say goodbye to it. I just did the initial redesign of JuliaAllison.com and plan to expand upon it later this year. I’m thinking it will PROBABLY be back to basics blogging, but we’ll see. I am in the midst of writing a book proposal now, so I will also be focusing on that for a while!
7) Will you move back to NYC when Miss Advised is finished shooting?
No – I’m out here on the West Coast for the foreseeable future. I love being outdoors year round, and after 30 years of winters (I grew up in Chicago and went to school in DC, then lived in NY), I just don’t want to wear a Northface jacket ever again. haaha … I actually see myself ending up in the Bay area eventually … but for now, I’m staying in LA (with frequent visits to New York, SF and home to Chicago).